So you want to be an affiliate marketer? Well, for sure this is one of the easiest and least expensive way to get into Internet Marketing and making money online. In fact all you need is a computer, an internet connection and some time.
Of course it isn't quite as simple as that, but conceptually, that's it.
So, first let's get into the right attitude or mindset as some would say. Affiliate marketing is about promoting other people's products. Digital, service or physical. You get a commission for sales generated.
but wait ... you don't have to do the actual selling. That's up to the distributor or manufacturer. But you have to create an interest in the product so that the reader/viewer moves on to the sellers site. So if you feel you aren't a salesperson, you're safe in affiliate marketing.
Equally important, affiliate marketing is about relationships between you and your reader or viewer. You're there to help the reader solve a problem. Not to make a sale. The sale is a by-product of your relationship and help. Every product, or service or digital product (ebook, etc) can solve a problem. Sometimes it isn't obvious at the start, but you have to figure that out, and then go about showing how the product is the best to solve the problem.
To give an example, you've decided to promote binoculars. You won't sell thousands of them, but they can be expensive which provides a high commission. So what problem would you solve by promoting binoculars. There's bird watching, hunting, hiking and so on. Any of these provide you with an opportunity to solve a problem. But I might decide to promote marine oriented binoculars for boaters. Can you see how my approach could be very different from yours, yet we are both promoting binoculars.
So again, remember that you will never be successful at affiliate marketing if all you are doing is thinking about how many sales you canl make. Plus, the product, services and digital goods you promote must mesh with your target market needs and wants.
This next part can get complicated. Pick a Niche That You Like. Some will say only go for the best selling thing-a-majigs, but that approach ignores your passions and in the end can cause you to quit because what you are promoting doesn't align with your personal passions. I firmly believe that Affiliate Marketers - who are the most successful - promote what interests them, and therefore have some knowledge about.
Therefore stay true to your own interests.
If you like the product category you're promoting, it will make it easier to do research on the topic in question to improve your knowledge of the target market and the product offer. Research for most people can get pretty boring and if you're not interested in the product, it will be poor research, if at all.
What gets and keeps you excited? What do you talk about to your family and friends? These are the niches you must focus your attention on, and be promoting through your affiliate websites, social media and email.
You must create a website or blog around your niche. It needs a domain name that matches your niche. It doesn't matter that you don't know how to make a website, we'll show you, it only matters at the moment that you know you have to build a cornerstone for your affiliate marketing business.
Go to the domain name registrars such as GoDaddy.com, Namecheap.com or Moniker.com to find out what domain names are available and to register your preferred name. You can get all the information you need about the right domain name in this domain naming article in this site.
Now you need to find a good web host. Tall order if you haven't had to find one before. Take a look at HostGator.com, BlueHost.com or GreenGeeks.com, to host your site. A quality Web host is one with good uptime of your site, good customer support, and good reviews. I use and have used Hostgator, Bluehost and a bunch of others over the years. I currently use GreenGeeks.com for about 90% of my sites. Here's my review of GreenGeeks.com.
The next thing you have to do is decide if you're going to build your site(s) with HTML (Hypertext Markup Language), or with WordPress. To be honest, I use both, with WordPress the predominant method. If you have never coded and websites, and you want to just get going, go with WordPress. It isn't quite a one-click method, but close. Also you'll find a ton of WordPress Instructions in this site to help you when you get into a bind.
You can spend some time researching various affiliate marketing platforms, but I would strongly suggest that you start with Amazon and expand from there. In my long career as an affiliate marketer, partly because of the era that I started, my platform of choice was many. It meant I learned a lot about a lot, but was less focused than I should have been.
By sticking with Amazon at least until you are very comfortable as an affiliate marketer, you will keep your focus. If you happen to be in an area where Amazon Affiliation isn't possible, there are several other others, and if you contact me I'll be happy to write more about the other options.
For you that may wish to explore these options right now, head over to Affiliate Network Options for comments.
What should you put on your site? Useful, helpful information. Period. Some types of content you can use include Product reviews, Opinion Posts, How-To’s, Lists, Comparisons and Guides.
You can read more about each of these types of "content" at Product Reviews, Opinion Posts, How To Articles, List Based Articles and Comparison Articles. In each be sure and use a combination of text, audio, graphics, photos and videos to show people what a product offer is like and why they should purchase it. The best places to put your affiliate links inside your product review is an excellent way to get people to use your link to purchase.
Depending on the size of the review, you can use your affiliate link 1-4 times, with it definitely going at the end of the review and throughout.
Utilize banner ads and sidebars on your blog to promote relevant affiliate offers, as this will get your visitors’ attention and entice them to click on them.
Here's something that I often use to increase sales, bonuses. You don't see many affiliate marketers offering bonuses and providing bonuses differentiates your affiliate site from other affiliates promoting the same product.
I've got a whole article on Ideas For Bonuses. You can create the bonuses yourself, have a freelancer or developer do it, or use PLR to create them, which tends to be my favourite method.
The only strong requirement is that your bonsues be relevant to the product or service your are promoting. Otherwise there will be a disconnect and reduced sales.
This next point is so important it should be at the top of this article, even before you start building a site. You must build a list. Again, you must build a list because that will end up being one of your main sources of income.
All the marketers and researchers say that it take an average of five to seven interactions for most people to buy anything from you online. This makes it vital to add these visitors to your opt-in list so you can follow up with them, build a relationship with you and because customers of yours.
There are many articles and instruction within this site about how to create and use opt-in boxes and pages to get people to signup to your autoresponder.
These are the obvious and major steps to get you started as an affiliate marketer. Once you've begun the process, you need to expand into social media and other avenues of promotion, and we'll go over each in detail throughout this site.
Good luck as an Affiliate Marketer, and may you find many new friends and make lots of money along the way.
Chuck Camroux, Affiliate and Video Marketer. Broadcaster (Retired). [more…]
- Comparison Articles
- How-To Articles
- Opinion Posts
- Product Reviews
- Review: Green Geeks Hosting
- Domain Naming
- Here’s Why Using Camtasia Can Increase Your Affiliate Income
- Using Product Recommendations To Increase Your Revenue
- Is Your Business Portable?
- A Fishing Boat Can Make Your Fishing Trip
- Would you go here?
- The Loop – Yes or No?
Disclosure: We may receive compensation from the companies whose products we review, discuss, demonstrate or show. However, we are independently owned and the opinions expressed here are our own.