Is Responsive Web Design Dead?

Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but more and that sites will also use the functionality native […]

What Is The Long Tail?

The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title. Anderson and his concepts have since become very prominent in the internet world, having an influence even on major search engines. The term “long tail” comes from the look of …

Why Content Marketing

By now you should have a better understanding of what content marketing is, you may be wondering why you should use it. After all, creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant […]