5 Things to Think About for Your Online Marketing Campaign


Not everyone who reads this blog, is running a home based business, at least yet anyway. Maybe you’re working for a company in their marketing department and you’re planning to launch an online marketing campaign. An online marketing campaign can be an important tool for your company. It can help to bring you more clients, more interest, and more traffic, driving your company to new heights.

It is important to make sure that you are going about online marketing correctly. You need to make sure that you are taking care of the details, and that you are approaching the campaign with the right mindset. I spent 30 years either in marketing, or managing marketing departments at medium to very large companies, and had my share of duds and of course successes. Learned a lot over the years.

Here are five things to think about that will help to guide you down the right path for your online marketing tactics.

What Are You Trying to Do?

First, you need to understand exactly what you are trying to accomplish with your Internet marketing before you decide on your online campaign. You need to think about your goals which might include trying to increase traffic to your website, increase sales off and online, or are you simply trying to increase awareness of your company or a product? Your answer to this question will directly influence the kinds of tactics that you use in your campaign.

What Are You Trying to Say?

Next you need to make sure that you understand exactly what you are trying to say to your potential consumers and clients through your marketing. Think about what you want people to know after reading your marketing campaign. Should they know about the quality of your business, or the success that your business can bring? Can they save money with your company, or can you offer them something unique? Whatever your goal may be, your message should be clear, concise and up front.

Who Are You Talking To?

As we move along the planning path, you need to understand exactly who you are talking to before starting your campaign. Think about your target, their characteristics, and their personality. This will help you to tailor your message to their wants and needs. If you don’t know who you need to talk to, you don’t have a campaign, just a failure.

What Mediums are Used by Your Target?

This one is a little more complicated, and does require some research. Maybe even a lot of research. You need to understand the tools that your target responds to the most when putting together your campaign. Tactics that your target will not respond to will be a waste; you need to focus on the tactics that will effectively reach your target. While emails may be perfect for some target audiences, search engine optimization may be perfect for others.

What Is Your Budget?

Lastly, once you’re satisfied that you’ve got all the answers to the first four requirements, you need to make sure that you keep your budget in mind. How much money do you have, and how much is the campaign going to cost? You may be able to add tactics to your campaign, or you may need to remove tactics from your campaign. Knowing your budget will help you to understand exactly how far your Internet marketing campaign can go.

You need to make sure that you can answer all of these questions. If you know what you are trying to do, you will be able to figure out what you are going to try to say. If you know what you are trying to say, you will know who you are talking to. From that point on, you can think about the online mediums that can be used, and the amount of money that you can use. All of these questions will help you to come up with a list of tactics for your online marketing campaign. They will help to guide you, and will help you to create the most complete and efficient campaign possible.

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