[Reading time: 3.25 min] First let’s define what “mobile” means to Google. Mobile in essence is a smartphone. Not your laptop, notebook, or even tablet or iPad. It’s your phone, your smartphone. If you develop websites or even just blog, MOBILE FIRST should be in front of you at all times. Google’s own definition is […]
The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being […]
If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.
In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and ret…
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but more and that sites will also use the functionality native […]
The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title. Anderson and his concepts have since become very prominent in the internet world, having an influence even on major search engines. The term “long tail” comes from the look of …