For years we operated a music sales, direct to consumer sales organization. You’ve seen these on TV for years, but our was different. It was radio sales based. Otherwise the concept was identical. During the 90’s, more than 2,500 radio stations throughout North America participated, airing commercials in their unsold inventory slots, day ’round.
It ran it’s course by the end of the 90’s, having gove through thousands of set of music packages (each package contained 11 CD’s and more than 1,200 titles). A huge success in a sales format (direct to consumers) that radio had not been a traditional winner.
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