Does Age Matter In Valuing A Domain

I have always, well for a long time, been under the impression that an aged domain increases the value of that domain. I am not alone in this assumption. Some of the big names in domaining believe that this is true.

Oops, I just found out that age has no relevance to Google for the SERPS.

DomainInvesting.com latest editions (April 14th, 2017) reports that “In a tweet on Wednesday, John Mueller, Webmaster Trends Analyst at Google, answered a question that was posed to him about domain age by another Twitter user:”

On April 12, 2017; Q. Does Domain Age matter in the SERPS Rankings?
On April 12, 2017; A. No.

Elliot Silver writes that “John Mueller, I understand he is one of the most respected authorities when it comes to Google search. I have heard his name mentioned many times, and he seems to have become the “goto” person now that Matt Cutts is no longer working at Google.”

Mueller recently also dispelled the rumours/claims/opinions about the new gTLD domain names giving a ranking boost to websites that uses them.

So now you know. I wonder too if this will cause the auction prices to decrease for expiring, ‘aged’ domains.


 

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