long-tail

long-tail keywords | Chuck Camroux

The Blind Spot Of “Long Tail Keywords”

Just like average Internet marketers, after taking courses and reading, I start doing AdWords campaigns. I applied lots of “long tail keywords”, and results sucked! One must learn how to interpret the theory behind those experts by testing their theory and constantly modify and made perfect it with your experience. The truth behind “long tail […]

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Making Effective Use Of Long Tail Terms

If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.

In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and ret…

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What Is The Long Tail?

The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title. Anderson and his concepts have since become very prominent in the internet world, having an influence even on major search engines. The term “long tail” comes from the look of …

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