Just like average Internet marketers, after taking courses and reading, I start doing AdWords campaigns. I applied lots of “long tail keywords”, and results sucked!
One must learn how to interpret the theory behind those experts by testing their theory and constantly modify and made perfect it with your experience.
The truth behind “long tail keyword” is doing the “right long tail keyword”. How are we going to be sure that such long tail keyword is used by the people (prospects) to find their way to their answer?
“Research and testing”, research the market by visiting the forums, blogs, article directories and any place that is talking about your niche. Find out their wording, their problems and the process of getting the solution! Then prepare the keyword list as usual – keyword tool research. Put out the generic search terms found during the research, don’t drill into long tail keyword yet. Monitor and observe closely, find the most click through or impression keyword(s), remember to track the actual organic keyword(s) used to drive people your site (Google analytics will do the job).
Then expand your research and tested keywords into “long tail keywords”, and now you are in business! You should be able to find the gold in AdWords for your niche!
Remember to brainstorm your research through identifying the process, find the weak point and may be creating your own product to promote! This is my fastest way to PPC marketing and Niche marketing.
The most important thing in keyword research is to simulate your customer, put yourself in the customer shoes, feel like them, think like them, ask yourself what do you want, what is the problem and solution? While you are thinking, always open your keyword research tools and try to confirm there is a market every time an idea strikes you!
Google is the largest PPC marketing provider, but in terms of conversion and profitability, Yahoo search marketing and MSN AdCenter with less competitive searches probably converts sales better. Never limit yourself to one provider, always test all possibility. If Google market share is 60%, and you are not doing anything to fill up the 40% gap, you are putting money on the table!
Lastly, let me share my 3 tips to a successful marketing campaign:
1. Provides a solution to a problem, not simply get a product to fill the gaps. This will highly increase your conversion rate because of high demand. (Always remember to make your customer’s life easier, this is the key to long term success, especially when you’re trying to establish a good relationship)
2. Always keep track of your traffic, visitors’ behavior on your web site and split test your Ads, Landing page and Sales page.
3. During the testing, eliminate the “loss” factors, scale up the “profit” factors and consistently monitor and improve the campaign.
Hope this information is helpful, and you are welcome to share any ideas and thoughts with me.
[Written by Chuck Camroux – 20+ years of online Affiliate Marketing plus 30 years of media senior management and marketing expertise. You can reach me using the “Contact” for at the top of this page.]
If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.
In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and retailers presented and gave up on our own “custom” desires.
After I read the book, I thought about how the long tail applies to effective search engine rankings and placements.
Below I describe how anyone with a website can make use of the long tail.
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but more and that sites will also use the functionality native to their devices.
The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title.
Affiliate Marketing In A Nutshell
Affiliate marketing is the single fastest growth industry on the Internet. It’s also true that affiliate marketing is one of the fastest and most creative ways to make money and have a career on the Internet.
Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started.
First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else’s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary.
Here are 70 tips to keep you on track to achieve your dreams despite setbacks, failures,
distractions or mistakes.
Whether you think you can or think you can’t, you’re right.
– Henry Ford
1. Worst Case Scenario – At the start of the day, think about the absolute worst thing that could happen. How likely is it that things would get so bad? Probably not very. Remind our self that even if they worst occurs, you have what it takes to overcome any situation, no matter how terrible.
Product reviews are a major component of affiliate marketing articles. There are two ingredients in these reviews. Those of others that you find on the Amazon or site you are dealing with (eBay, etc), and those you create.
Then there are two types of creation, and three or four styles.
Since there are already lots of people getting into affiliate marketing, it is no wonder that the competition is getting stiff. The challenge is to try and outdo other affiliates and think of ways to be able to attain this.
What does it mean to “outdo” your affiliate competitors? Simply put, it means to find other ways to attract an audience, traffic. The more traffic, the more sales you will generate.
In affiliate marketing, there are many ways in which you can increase your earnings and maintain the account that you have worked so hard for already. Most of the techniques and tactics can be learned easily.
One of the effective ways of increasing affiliate marketing bottom line and sale is through the use of product recommendations or reviews.