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Mobile-First Indexing

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First let’s define what “mobile” means to Google.

Mobile in essence is a smartphone. Not your laptop, notebook, or even tablet or iPad. It’s your phone, your smartphone. If you develop websites or even just blog, MOBILE FIRST should be in front of you at all times.

Google’s own definition is – “Mobile: In this document, “mobile” or mobile devices refers to smartphones, such as devices running Android, iPhone, or Windows Phone. Mobile browsers are similar to desktop browsers in that they can render a broad set of the HTML5 specification, although their screen size is smaller and in almost all cases their default orientation is vertical.”

Knowing this is important when building your website. Because I am mostly a WordPress site developer, I don’t concern myself with the coding. I leave that to WordPress and my theme. So be sure to use a fully responsive theme. Check it out on a smartphone before you commit a lot of time to developing your site with a particular theme. Make sure it’s considered a good mobile theme.

In fact, use Google’s “Mobile-Friendly Test” site to check to make sure. [https://search.google.com/test/mobile-friendly]

I live in Niagara Falls, one of the most popular tourist destinations in the world and needless to say, there are a lot of businesses here that need mobile friendly websites. Restaurants, hotels, tour operators and the like. As I was writing this post I decided to do a random check of these local businesses to see if they’ve got mobile friendly websites.

Maybe I shouldn’t be surprised, but at least 50% of the 100 sites I checked are not mobile friendly. Wow, there’s absolutely no excuse, and none of these businesses should be complaining about their poor business.

Their Website Is The Most Important Asset They have!

OK, let’s understand what Google is doing with Mobile-First Indexing.

Google is basing what it places in the index based on the mobile version of your site. They used to index the desktop version of your site first.

Got it?

Google is looking at the mobile version of your website first and using that information for the search results.

This switch was made because more and more searches come from a mobile device and to give those users a better experience, Google decided that it was time to prioritize mobile results.

Also, and remember this – that the mobile-first index is not a separate index, Google has only one index from which it serves the results. Thus, mobile is the most important.

You will see in your Google Search Console when Google indexed your site “mobile first” This means that Google will determine by the content available on your mobile site how you will rank — both on the desktop and on mobile. This is really important, especially if you have both a mobile site and a standard site. But most WordPress sites are responsive, so both mobile and desktop are identical content so you have nothing to worry about.

You do not have to have a mobile site to be in the mobile-first indexing, as Google is indexing sites as well. However, it’ll be hard to rank if your site is not mobile friendly.

Write for mobile!

Remember, reading from a screen is hard and from a mobile screen is even harder. To attract a mobile audience, you’ll need to have mobile-friendly copy. This means short sentences and compact paragraphs. You need to make sure your font on your mobile site is large and clear and make sure to use enough whitespaces.

No doubt some of the content writing rules have changed. Go through your current site and make sure your site is mobile friendly visually as well as being filled with quality content. Check your Google Analytics to determine where your audience is coming from, mobile or other wise. If you are a local business, or you build sites for local businesses, then for sure, mobile is first.

Things like “page speed” are even more important in mobile rendering. If the user will wait 3 seconds on a computer, they’ll only wait half that on a phone. 1.5 seconds you must be “on-screen.” Also not that according to Chrome’s developer tools, the screen dimensions for mobile are 412 x 732. For those with a little more coding experience, this could be important for your site.

Take the time to evaluate the mobile version of your website. Is your design (theme) good enough? Or could you improve? Are the buttons large enough to tap? What about your content? Could you make your text more readable for a mobile audience? Make sure your website creates a “wow” mobile experience because this will make a difference in your rankings quickly.

 

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5 Things You Must Have to Succeed in Affiliate Marketing


The idea of being mere passengers on a ship meant to sail to the farthest points does not appeal to people who like to put their destiny into their own hands. They have the desire of maneuvering the ships themselves, of being able to be the ones to take it anywhere they want to. Being aboard a ship on its way to a particularly great destination is something each and every one of them dreams of, and the knowledge that they have the capacity to steer it themselves is what makes them actually want to.

Perhaps this is the reason why more and more people are succumbing to one of the most popular businesses around – affiliate marketing. It is because in this business, there are no bosses to order the employees around. There are no deadlines to meet and no clutter of work do to. One only needs to be equipped with the tools needed to succeed in a business such as this, and he is bound to get what his heart ultimately desires.

Just what are the things needed to be able to succeed in affiliate marketing? What must one have within himself to be able to do well in this industry? There is a lot of competition involved in affiliate marketing, and to be able to rise above the norm, one must be equipped with just the right stuff necessary to propel him forward. There are five things one must ultimately possess if he wants to achieve the glory he is yearning for in this business, and these five things are a must for him to possess to be able to stand out among the rest.

The very first quality you must possess if he wants to try your hand in affiliate marketing is the willingness to learn and be trained. Treading through unfamiliar territory is scary stuff if one is not properly equipped, and he might get lost amidst a jungle of the unknown. Learning the tricks of the trade is also an important aspect of the game, and one’s willingness to know it all will give him far better advantages in the business than he could ever imagine.

The second quality you require is a willingness to invest your time and effort, even if direct results are not apparent. Although several months may pass without good news, it is important for one who has his foot in the industry to hold on and wait. It is this quality which would save him from giving up after investing a lot of himself in the business.

The third quality you absolutely need is self-determination. If one wants to conquer the affiliate marketing world, he must have the ability to push himself ahead. Never having to say die is a quality each and every affiliate marketer should possess, and the ability to motivate oneself into scaling greater heights is an ability which would actually take an affiliate marketer there.

The fourth quality is discipline. If one knows how to teach himself to work everyday with all the energy he can muster, then he is close to achieving what he has set his heart to having in the first place.

The fifth quality one must possess is optimism. Negative attitudes and hearsays should not discourage an affiliate marketer from pursuing what he has to in order to make life better for himself and for everyone concerned. Neither should anyone influence his attitude toward the business, because once in it, it is a must for him to be the captain of his ship and the master of his soul.

The ingredients to success in a business such as affiliate marketing are diverse and manifold, but the most important thing one needs to be able to make it big lies in himself alone. It is he who has the capacity to do everything to be able to realize his prospects, and the desire which fuels his heart in doing so is the gasoline which should keep the engine going.

Affiliate marketing is all about putting one’s fate into his own hands. The right attitude is the key to being able to steer one’s ship into that part of the ocean where a certain kind of serenity can be found, one that permeates the atmosphere as the ship sails calmly on.

That begs the question, what are the necessary tools for the Affiliate Marketer?

What does it take to become a successful Affiliate Marketer? What are the ingredients of an affiliate marketing success story? Is there a shortcut to Affiliate Marketing glory? All these questions play around in the minds of affiliate marketers who want to make it big in this business.

Although affiliate marketing is touted as one of the easiest and most effective ways to earn money online, it definitely is not as easy as it sounds. The wise affiliate marketer plans every action and executes it the best way he can. He, or is it a she, should maximize the potential to earn by utilizing the right tools necessary for a successful Affiliate Marketing business.

After 20 years in affiliate marketing, I’ve come to understand what successful affiliate marketers have in their toolbox. These are the top three necessary tools for a successful affiliate marketing business.

Important Tool #1: Your Own Website

The most important and indispensable tool in Affiliate Marketing is your own website. The first step in any successful affiliate marketing business is building good, credible and professional looking websites. Your websites are the jump off point of all your marketing efforts. Thus, you must first build user-friendly websites, which will appeal to your prospects and encourage them to click on the links to the products and service you are promoting. You must first concentrate your efforts on the creation of a website that will cater to what your prospects need.

The most important thing to remember is that almost all web users go online to look for information, not necessarily to buy something. Above all else, make your website full of original, relevant and useful content. People love articles that are both appealing and helpful. Keep in mind that content is still king and good quality content will not only build your credibility, it will help you achieve higher search engine rankings. By posting relevant and useful articles, you establish yourself as a credible expert in the field, making you a more trustworthy endorser of the product or service you are promoting. Establishing a good reputation is a great step in building a loyal reader base.

Important Tool #2: Incentives

Competition is extremely tight on the net. You must always try to be one-step ahead of your rivals to ensure that you capture a significant share of your target market. Therefore, you must use every possible means to encourage people not only to visit your site but also to click and proceed to the websites of the products and services you are promoting. Building an opt-in email list is therefore, extremely important. Building an email list can’t be emphasized enough. Offer a newsletter or an e-zine. Better yet, offer incentives to your prospects to encourage them to subscribe to your newsletters. Get creative and offer relevant freebies such as software, information products, access to exclusive services and anything else that will be helpful to your prospects.

Important Tool #3: Link Popularity

The importance of driving highly targeted traffic to your website cannot be emphasized enough. All-important web traffic is at the top of the list of the most important entities in the internet world. Attracting people to your site should be the first step you should carry out. Do everything to achieve a high search engine ranking. Link Popularity is one of the factors that search engines use to determine search engine rankings. One way to build your search rankings is to enhance your link popularity, which means you must have an aggressive reciprocal link campaign.

Still, one of the best ways to do this is by submitting articles, with your website’s link in the resource box. There is no cost to you for doing this, except your time, article writing and submitting them to e-zines and free article sites. You will not only gain exposure, you will also have the opportunity to advertise for free, just include a link back to your site. The more sites you submit your articles to, the better your link popularity is. Make your articles original, relevant and useful so that more websites will pick it up and post it.

These are the three tools that I consider the Top 3 things you must have and do to maximize your affiliate income. The possibilities are endless and are limited only by your imagination, creativity, resourcefulness and determination. You can always explore other ideas and adapt other strategies, which you think might help you become a high rolling affiliate marketer.

Be sure to check out some other Affiliate Marketing ideas, concepts and thoughts throughout this site. I’ve been making money as an Affiliate Marketer since the 1990’s and can tell you that it isn’t hard, but you need to get a system and some habits in place so that you are consistent and persistent, especially in utilizing all the ways to attract traffic.

A little bit of shameless promotion, take a look at Traffic Authority, an 8-part course covering essentials and advanced aspects of getting traffic to your website. You’ll learn about the top hacks, strategies and tips to instantly send thousands more visitors to your site. How to avoid common mistakes and to get the most value out of all the content on your site. How to write highly shareable posts that will go viral on social media! How to control your traffic and make sure that the right visitors get the right offers. Powerful PPC techniques that can bring MASSIVE ROI and exposure. Tips to help you work with the biggest names in your niche. Effective optimization tips that can instantly lead to more visitors and better retention and a simple checklist of activities EVERYONE should do each time they post to their site. All this and much more.


 

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Making Effective Use Of Long Tail Terms


If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.

In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and retailers presented and gave up on our own “custom” desires.

After I read the book, I thought about how the long tail applies to effective search engine rankings and placements.

Below I describe how anyone with a website can make use of the long tail.
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Is Responsive Web Design Dead?


Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but more and that sites will also use the functionality native to their devices.
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What Is The Long Tail?

The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title.
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