[Reading time: 3.25 min] First let’s define what “mobile” means to Google. Mobile in essence is a smartphone. Not your laptop, notebook, or even tablet or iPad. It’s your phone, your smartphone. If you develop websites or even just blog, MOBILE FIRST should be in front of you at all times. Google’s own definition is […]
Just like average Internet marketers, after taking courses and reading, I start doing AdWords campaigns. I applied lots of “long tail keywords”, and results sucked! One must learn how to interpret the theory behind those experts by testing their theory and constantly modify and made perfect it with your experience. The truth behind “long tail […]
Here’s the transcript for those wishing to read about how to create banner ads for your website. In this video, we’re going to talk about how to create call to action banner ads for less than $10-$15, and you can get them created for even $5 if you use the right sites. And I’m going […]
If you haven’t heard of the “long tail”, the phrase was made famous by a book written by Chris Anderson with the same name. It refers to the statistical graph where the line is skewed to the right without ever reaching zero on the horizontal scale. Essentially, it’s an infinite line.
In Anderson’s book, he explains how the Internet is circumventing every aspect of consumer choice. Before the Internet, consumers didn’t have much choice. We simply took what the media and ret…
Mobile traffic is past its tipping point with roughly 52 percent of web traffic currently deriving from smartphones versus desktops – and counting. People are accessing sites and services with the expectation they will not only have the same functionality they would on desktops, but more and that sites will also use the functionality native […]
The “long tail” is a term used to describe a type of marketing or business model that focuses on a string of “niche” products and services, rather than the top few hot products. The phrase “the long tail” was coined by writer Chris Anderson, who subsequently wrote a best-selling book by the same title. Anderson and his concepts have since become very prominent in the internet world, having an influence even on major search engines. The term “long tail” comes from the look of …
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in different contexts, so it can be tough to understand. Let’s clear that up right now. Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
By now you should have a better understanding of what content marketing is, you may be wondering why you should use it. After all, creating content can take time and effort away from other things you could be doing for your business. It’s definitely not a magic pill that you can use to experience instant […]