WHAT IS WEB CONTENT & WHY IS IT IMPORTANT?
Most businesses treat their web content the way they treat their body. Yummy but bad for your health. Most of the time it’s because they have no idea what is good or bad content and don’t know why they need content on their site.
Let’s start with – What is Web Content?
Simply put, web content is everything you place on your website that you want to show or pass on to other people. Blog posts, video’s, infographics, pictures, anything you wish to be devoured by a visitor to your site.
Now, let’s deal with the – Why of Web Content?
This is because it’s less about the overall content and more about why certain types of content for certain types of websites. If you post a picture of your car for sale on your business website, it more than likely that your website and business is a car lot as evidenced by the car picture being for sale.
Of course, your site could also be an auction site, like eBay, selling everything under the sun. But you, as a small to medium business wouldn’t be running a large auction or sell anything website. So let’s assume you are a car seller business.
Thus, probably the use of pictures of your cars for sale is important content, but not only the picture, but the text. The use of words and picture to ‘sell’ the car. If you are more aggressive and have the capability, you may add video content to your website.
Taking it a step further, you may have a social media presence to draw in more comments and selling opportunities. If you are concerned, as you should be, with your position is search (Google, Bing, Yahoo, etc), then you will probably add a blog to your website, and you will tie it in to your social media activity.
So why is all this activity important to your business?
To answer, I need to take you back to the days of telephone books. If you’re under 25 to 30, you can probably skip this paragraph. In the ‘old days’ of just three or five years ago, when you wanted to buy a car, you would look up all the car dealers in your directory (telephone book) and then scour the lots looking for that perfect automobile. Not any more. Both the telephone book and the standard tabletop telephone are not available to see in museums.
Today, when your customers want to buy a new car, they use their device (mobile smartphone, tablet or laptop/desktop computer) to find – the the dealers of cars, but the kind of car they want and from there they get the information about the dealer.
Did you follow that? They aren’t looking for Joe’s Car Dealership, they are looking for a Chevy sedan. They may even go further and look for a Chevy sedan that’s blue and has a v-6 engine.
Your potential customers are NOT looking for a website, they are looking for a product that could be on many websites. That’s a page or post (CONTENT) on a website. It’s the page or post that need the extra attention. It’s what the search engines will also look for to answer the original query…
“Blue Chevy sedan for sale with a v-6”
The better your content (information), the higher your Chevy will be listed in the search results, along with your dealership information so the person looking know’s where to go to see it.
It’s that simple, and that complicated!
Let’s start with – How to create Web Content?
Someone is going to write a copy for an ad for the Chevy. They are going to take a picture of the car, the interior, wheels and maybe even the odometer. They are going to write so a living picture appears in the imagination of the potential buyer. They are going to insure that the right keywords and phrases are properly included in the title down to the closing where it says “come and see the best Chevy dealer in town.”
They are going to insure that the post looks great on a mobile device, because 80% of local searches are local, and they are going to be sure that not only the name of the dealer is obvious, but that the car buyer wannabie get direction from where ever he/she is to the dealership.
And, that’s only the beginning. Have you got the coffee and hot water on, especially if it’s winter and things are a little cold outside. You promote that fact and you offer a discount of winter tires when they buy from you.
Can your telephone book do that? Of course not.
That’s what web content is all about. To be blunt, not many operators of small to medium businesses can do this consistently. If you know of one that does, you can be certain they have a full time web content person, or they use an outside source to keep them on top in the search engines.
I haven’t talked about the importance of a blog yet, but I’ll leave that to a separate post about blogging content, (or bust) for small business.
It is my opinion, there are four words that are the driving force behind you achieving your ultimate goal and your WHY in life. These four words are the most powerful words that you can and will ever speak to yourself about any situation – “I CAN” and “I CAN’T”, or “It’s POSSIBLE” and “It’s IMPOSSIBLE”.
“CAN” is power and “CAN’T” is retreat. “POSSIBLE” is potential and “IMPOSSIBLE” is no expectation.
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You have the power to decide if you wish to ACHIEVE or RETREAT, live for the possible or live with no expectation. because when you speak victory words such as “I CAN” and possible, you will attain whatever you set out to do regardless of what others are saying to you.
There are many famous entrepreneurs in the world and I can guarantee you that if you spoke with each of them individually, they would tell you that in the beginning of their journey the majority of people told them —-you “CAN’T” do that, it is “IMPOSSIBLE!”
Fortunately, these highly successful entrepreneurs disregarded this advice and listened to their inner voice that said, “Yes I CAN, it is POSSIBLE!”
The key in life is to realize the most important person who speaks to you every day is you – on the inside! You need to review your WHY in Life and see if you are on track toward achieving your WHY, or are you on a detour because someone told you, “You CAN’T, it’s not possible to do that so stop dreaming!” If the latter is you, you need to speak to your inner person and say to yourself, “Today I will take another productive stride!”
Every day for 5 decades plus, each morning, I visualized myself crossing off another CAN and CAN’T on my list. Even today, my personal outcome for each day is to build a community of people who we can inspire and motivate. I have to admit if it was not for my inner person saying, “Chuck you CAN do it! YOU CAN do it!” If he did it, then it is POSSIBLE that I can do it too.
Some days it is still difficult, but I am doing it!
I am personally very proud and appreciative of the people who have stepped up to the plate and made individual contributions of talent over the years to create interesting, important contributions to radio communications, and in these last few years, to the many who have helped those trying to move ahead in a new, digital world.
All of these people have and are dreaming of being somebody special, somebody big. Who hasn’t fantasized about being the one who hits the game-winning homer? Who hasn’t dreamed of being the homecoming queen? And how many times have we dreamed of being rich, or successful, or happy with our relationships?
Often, we dream big dreams and have great aspirations. Unfortunately, our dreams remain just that – dreams. And our aspirations easily collect dust in our attic. This is a sad turn of events in our life. Instead of experiencing exciting adventures in self actualization, we get caught up in the humdrum of living from day-to-day just barely existing.
But you know what? Life could be so much better, if only we learned to aim higher.
The most common problem to setting goals is the word impossible. Most people get hung up thinking I can’t do this. It’s too hard. It’s too impossible. No one can do this.
If everyone thought that, there would be no inventions, no innovations, and no breakthroughs in human accomplishment.
You know the story of the bumblebee. Scientists have studied the bee and have stated over and over again, it is impossible for the bumblebee to fly. Fortunately for the bumblebee no one has told them, so fly they do.
On the other hand, some people suffer from dreaming totally outrageous dreams and not acting on them. The result? Broken dreams, and tattered aspirations.
If you limit yourself with self-doubt, and self-limiting assumptions, you will never be able to break past what you deem impossible. If you reach too far out into the sky without working towards your goal, you will find yourself clinging on to the impossible dream.
Try this exercise. On a piece of paper write down some goals in your life. Under the heading ‘you know you can do’ list some goals. Under the second heading, ‘you might be able to do’, write the things that you want to try to do. And under a third heading, list the things that that are ‘impossible for you to do.’
Now look at all the headers and strive every day to accomplish the goals that are under things ‘you know you can do’. Check them when you’ve accomplished them. As you slowly are able to check all of your goals under that heading, try accomplishing the goals under the other header-the one that reads ‘you might be able to do.’
Once completed, you will move to the third column, the thing’s you CAN’T accomplish.
As you iterate through this process, you will find out that the goals you thought were impossible become easier to accomplish.
The impossible begin to seem possible after all.
You see, the technique here is not to limit your imagination. It is to aim high, and start working towards that goal little by little. However, it also is unwise to set a goal that is truly unrealistic.
Those who just dream towards a goal without working hard, end up disappointed and disillusioned.
If you told someone a hundred years ago that it was possible for man to fly to the moon, they would laugh at you, or worse yet – burn you at the stake. If you had told them that you could send mail from here to the other side of the world in a few seconds, they would say you were out of your mind. But, through sheer desire and perseverance, these impossible dreams are now realities.
Thomas Edison once said that genius is 1% inspiration and 99% perspiration. Nothing could be truer. For you to accomplish your dreams, there has to be hard work and discipline. But take note that that 1% has to be a think-big dream, and not some easily accomplished one.
Ask any gym rat and he or she will tell you that there can be no gains unless you are put out of your comfort zone. Remember the saying, “No pain, no gain”? That is as true as it can be.
So dream on, friend! Don’t get caught up with your perceived limitations. Think big and work hard to attain those dreams. As you step up the ladder of progress, you will just about find out that the impossible has just become a bit more possible.
You are probably here, reading this post, because you are interested in creating an online business. Something you can build into a solid, predicable income, but you need some guidance, some mentoring and every once in a while a kick in the butt. My job in my pre-Internet life was to build radio stations into popular, profitable entities. For the past decade or more, my job has been to show ordinary folks how to create an online business that is popular and profitable.
If this is you, then your first step is to subscribe to my newsletter. In it you will learn how you too can be an Internet entrepreneur. I specialize in these five methods of building a solid online business.
- PPC or Pay-Per-Click Income (i.e. AdSense and other methods)
- Affiliate Marketing or Pay-Per-Sales Income (i.e. Amazon and other Affiliations)
- PLR or Private Label Rights (i.e. Reselling or creating digital products for sale)
- Mastering Domain Flipping (i.e. Buying and selling domain names)
- eMailing Lists & Autoresponders (the real secret of online wealth)
In my weekly newsletter, the Online Entrepreneurs Newsletter, you will learn how to do the things to build a successful business.
But it is important that you first understand how to grow a Chinese Bamboo Tree. For this is the real foundation of building a sustainable online (or offline) business. Learn it and understand it it and you will succeed beyone your wildest dreams. Click here to learn this lesson.
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The difference between the two tag types – meta tags and tags – is arbitrary. The syntax for an HTML meta tag contains the word “meta” while “meta tag” doesn’t necessarily have to have the word “meta” in it.
The important part to remember is that they both serve the same purpose.
They are used to provide search engines with information about a web page
Header tags are NOT meta tags, and they describe just one element of a page, not the contents of a page as a whole. However, ensuring you’re optimizing your header tags will help users and search engines understand what your content is about.
The Tag “Hreflang”
The Hreflang isn’t technically a tag, it’s an important attribute. An attribute that can help tell Google which language you’re content is using on a webpage. It’s used to show the language of the page and the territory that you serve with the page.
An example code snippet targeting a webpage toward English language users in Canada:
Another very important tag is the canonical tag. Set it up incorrectly and risk losing visibility in the SERPs. Used correctly and it’s a great way of telling search engines that a webpage URL is the defacto version. It’s the best way to avoid duplicate content issues on your site, caused by search engines crawling multiple URLs that contain the same or close to identical content on them.
In general, if a search engine finds multiple URLs with identical content, it’ll have a harder job determining which is the original and which is the duplicate. This leads to lower rankings for both pages of content, or worse, the important page won’t rank.
An example code snippet for canonical tag use:
Content type tag
The content type tag is used for defining the page content type and the character set it uses. Using this helps your browser understand and decode a page.
An example code snippet for content type tag use:
One most recognizable tags for anyone carrying out SEO work is the title tag which is used to specify what the web page is about, and importantly is used by search engines to generate the results in the SERPs.
From an SEO perspective, optimizing your title tag to contain topics/keywords information about the contents on the page can help to improve your rankings for those topics/keywords. Currently you can expect Google to display between 50-60 characters of your title before it’s truncated, so keep an eye on length when writing these.
An example code snippet for the title tag, which sits within the head tag at the top of your webpage:
Meta description tag
Similar to the title tag, the meta description tag is well known and provides you with an opportunity to tell search engines and users in the SERPs what your webpage content is about. While not a direct ranking factor, you should optimize your meta description to provide a compelling succinct account of your web pages content.
If Google doesn’t think you’ve done a good enough job, they may choose to replace your meta description tag with their own interpretation, often using content from the opening few paragraphs of your site.
An example code snippet for meta description tag:
The viewport tag is a useful tag for helping browsers understand and control the dimensions of your web page.
In the past, there was no need for this tag as everyone viewed webpages on desktop on similar sized displays, but with the rise of mobile and tablet usage, many of which have different dimensions, it’s now more important to ensure that you’re telling the browser this information.
Correct implementation of the viewport tag will ensure that users experience your site in the correct way.
An example code snippet for the viewport meta tag:
Robots meta tags
There’s a large number of robot meta tags you can use, all of which will help search engine crawlers do their job of crawling and indexing web pages across the internet. Not all search engines will follow all commands, but here are a few examples of robot meta tags and what they are asking the crawlers to do:
Nofollow Tells crawlers not to follow any of the links listed on that page, and also not to pass any equity to linked page
Noindex Tells crawlers not to index that page
Noimageindex Tells crawlers not to index images from that page
Noarchive Tells crawlers not to include a cached version
An example code snippet for the robot meta tag:
Open graph (OG) meta tags for social
The OG meta tags for social. While less a direct focus for SEO, ensuring you have correctly implemented OG meta tags for social can help ensure your content looks great when it’s shared, which helps to improve engagement with posts and increase traffic.
There are a range of other tags you can use on your website. Thanks in part to Search Engine Watch for reminding me of the importance of meta tags and tags.
Thanks for your interest. Let me know if there are other topics that you would like me to explore. You can contact me through this form.
Success isn’t a result of spontaneous combustion. You must set yourself on fire.
This really is a great quote. Not only is it interesting but also inspiring.
One of the truths that I find most frustrating as a coach is that many people believe that success, in whatever field of endeavor they are currently striving, is rather like winning the lottery. In fact, it certainly seems from the evidence that they in fact believe that success is even more random because they aren’t even buying a ticket. They are simply passively waiting.
If you listen to people talk you won’t hear many people voicing this opinion of success but look around you and watch what people are actually doing–or rather not doing–and you will quickly see what I mean.
Many people want things–they want to be rich, they want to be at the top of their profession, they want a successful marriage, they want to raise great kids, they want to be respected in their community, and so on.
But what do they do to achieve this success?
Are they working both hard and smart toward their financial goals and living frugally while they do so? Are they constantly learning and striving at their job? Are they showing their spouse love, consideration, understanding, and generosity? Are they spending time with their children both modeling how to be a good person and being generous with their love and understanding? Are they regularly proving themselves an asset within their community by being a good neighbor in every sense of the word?
We all know that we must accomplish these tasks to achieve success in these areas. I’ve probably missed something too. I am hardly a model of success in every area. I would in fact describe myself as fair to middling. I am certainly not rich but the bills get paid and our basics and then some are covered without too much stress. I’m now retired, but my former boss, peers, and subordinates think I am doing a pretty good job as well as I kept getting promoted. While my marriage is in fairly good shape, after 50+ years, but I know I could certainly put more into it. I think I have a great kids, grand kids and great-grand kids.
At the tender age of 18, after graduating from high school, I went to work in radio as an announcer. Commercial radio was 35 years old. Television? Nope. Internet? Double Nope! Radio was it and I decided to set myself on fire and become a success in the business.
Who could have imagined. Not my parents, not my teachers, not even my friends. But I was on fire and for 14 years I played the new music of the age – rock ‘n’ roll. Then I moved into management working up from the bottom and over 10 years went from rock ‘n’ roll disc-jockey to CEO of some of the largest and most interesting broadcast properties.
Why, fire in the belly and passion. I personally was proof that anyone could achieve success and the trappings that come with it.
How do YOU define success?
Is it money, career, love, marriage, family, friendship, respect, community?
For me, success is primarily about love. How many lives do I touch with mine? How many hearts? Who has been changed by my existence in a postive way? I hope that people judge me as a good person and that if I died tomorrow that there would be great mourning.
If we really want this success then we will set ourselves on fire. We won’t wait for spontaneous combustion.
[The quote is by Arnold H. Glasow]
Who doesn’t know what these symbols stand for? Of course, Amazon, the world’s largest online store. Think of it this way. If you have a website for a company that is huge, Ford, Chev, Tide, Nike or any other, their taffic, the number of people who visit the site, is minuscule, tiny, itsy-bitsy and microscopic compared to the number of people who visit Amazon.
Remember, they are visiting a store, not a theme park or a sandy beach in the sun.
So the question is, why wouldn’t you want to be an affiliate of Amazon. Biggest store, most sales, more opportunity for you to promote to a willing and eager audience. To be frank, Amazon affiliation is a simple, but proven way to cash-in huge, period!
Stop Chasing Tiny Affiliate Commissions, This is How You Make 6 Figures with Amazon, The right way!
· What should you look into, before picking your Niche!
· Selecting 6 Figure Affiliate Products!
· Affiliate Advertising Strategies you shouldn’t miss!
· Building an Amazon Affiliate Empire, the right way!
Let’s be straight here…
Almost everyone who has tried to generate big profits from Amazon has run into problems. It’s no secret. Trying to Profit from Amazon is very difficult, if you don’t know what you are doing.
If you’ve been trying, you’ve probably …
✓ Wasted hours in the complicated “learning curve”, trying to figure out the exactly how to truly generate a large and recurring profit from Amazon.
✓ Paid a lot of money for Amazon Affiliate Written and Video Courses. Money spent for something you can easily learn yourself if you have the right information.
✓ Spent either a a lot of money or many, many hours of your time to set up an Amazon Affiliate website, hoping to make you some big cash, so you can least get your investment back.
It’s really no wonder that some people who try to make a Profit from Amazon just give up.
I’ve been an Amazon Affiliate for 20 years, and yes it isn’t easy, but here’s the truth …
Being Able to Create a Conversion Proven Amazon Affiliate Site, Ready to Generate some Commissions, is much closer than you think!
Here’s 6 Reasons Why You Absolutely Can Profit From Amazon:
Amazon is a trusted brand: Amazon.com is the number one ecommerce retailer in the world, and is visited by over 250 million people every month.
High Commissions that add up: It’s all about volume, and it doesn’t take much to provide high daily commissions.
You earn per sale as much as you want: You decide what to promote. A $5,000 product or a $25 product.
It is easy to set up: Becoming an Amazon affiliate will only take you about 5 to 10 minutes of your time.
Endless Products to promote: Amazon’s warehouses have more square footage than 700 Madison Square Gardens and could hold more water than 10,000 Olympic Pools.
Recurring Buyer Audience: 62% of Consumers say they shop online at least once per month
Having Tried It All, I Too Was Beaten Down and Ready to Throw in the Towel.
Roadblocks were my constant reality.
I didn’t have a clue on how to make money with Amazon, and didn’t even know what a profit generating Amazon affiliate site should look like.
I bought expensive Amazon Affiliate Written and Video Courses, spending money for something I could easily learn myself by accessing the right information.
Finally I cracked the code, and started earning money from Amazon, and have kept earning for years now!
I’ve decided to put all the information together for others who want to become Amazon Affiliates, and that is what this page is all about.
With My Advice, you’ll be able to…
✓ Learn how to become a Supper Amazon Affiliate so you can achieve your goal be it an additional income, or of working from home, or as some I know, have joined together to create a group doing something that they really love, making money together in the process.
✓ Learn how to connect on a serious level with the things that you love by identifying the types of products that you would like to promote from the amazon.com marketplace.
✓ Learn how to transform your hobbies and lifestyle preferences into something profitable.
✓ Learn how to create a streamlined, semi-automated set up that will allow you to free up lots of time to live life while your Amazon Affiliate business grows and creates revenue.
And the list goes on and on…
Amazon Affiliate Profits
[IMAGE OF GUIDE]
Revealing The “Secrets” To Making 6 Figures with Amazon!
You will become an Amazon Affiliate expert, and you’ll get everything you need inside…
Here’s Just A Quick Preview Of What You’ll Discover Inside…
✓ What’s Amazon.com all about? 7 Important Elements to consider that you didn’t know about Amazon before.
✓ How do you make money with Amazon as an affiliate? What is an Amazon affiliate? How do you become an Amazon affiliate? How do you make money with Amazon as an affiliate?
✓ Why Amazon Affiliate Marketing is your best choice? The Top 4 reasons why Amazon affiliate marketing is the best choice for you!
✓ Picking a Hot Amazon Niche. 3 Proven strategies for finding out the type of niche products that are going to make you the most money as an affiliate!
✓ Selecting some Hot Products to Promote. Here we are going to show you, step by step, the strategy behind selecting the hottest products in your niche!
✓ Creating an Amazon Affiliate Website. Here we will start tinkering with the technical aspects of getting your Amazon affiliate business up and running, with just a few clicks.
✓ Creating Product Oriented Content. 4 easy to apply strategies for creating awesome product oriented content for your affiliate sites.
✓ Creating Your Amazon Associates Account. Step by Step walkthrough for creating Your Amazon Associates Account.
✓ Linking your Amazon Affiliate Links. How to funnel people from your content all the way through the Amazon marketplace.
✓ Promoting your Amazon Affiliate Website – Part 1. The most successful methods to promote your Amazon affiliate websites.
✓ Promoting your Amazon Affiliate Website – Part 2. 6 online tools that can help you to promote your Amazon affiliate website without having to worry about going over budget!
✓ Building an Amazon Affiliate Empire the Right Way. 6 elements that have allowed many people to leave their day jobs by building successful Amazon affiliate businesses!
✓ Amazon Native Shopping Ads. Amazon Native Shopping Ads Step by Step Crash Course.
✓ Other Amazon Affiliate Marketing Strategies to Consider. 5 additional strategies that will allow you to go above and beyond your current Amazon affiliate efforts!
Plus, a whole lot more…
This is the easiest way to actually a nice profit with Amazon, The Right Way…
Who Needs This Step-By-Step Guide?
If you answer YES to any of the below, you need this…
✓ You still don’t have an Amazon affiliate empire yet, but you want one.
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✓ You don’t have a clue on how to select 6 Figure Amazon Affiliate Products.
✓ You still don’t know the advertising strategies specifically for Amazon affiliate sites.
✓ You don’t have a clue on how to set up an Amazon affiliate site.
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PS – I’ve compiled some of the most frequently asked questions about the guide.
Frequently Asked Questions
What’s this about?
This is about How to Stop Chasing Tiny Affiliate Commissions, and Start making your way to 6 Figures with Amazon, The Easy Way.
Who is this for?
If you answer YES to any of the below, you need this…
✓ You still don’t have an Amazon affiliate empire just yet.
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✓ You don’t have a clue on how to select 6 Figure Amazon Affiliate Products.
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Today, many of us want to pack up our jobs and be our own bosses. A feeling brought on by the massive changes in the work environment around the world. The idea of working for yourself attracts many, but the reality of making it happen stops most from trying.
In fact the vast majority of us cannot get a business off the ground due to a lack of necessary capital (money), and our natural aversion to risk.
Starting even a small business takes a fair amount of money. You need to buy or rent premises, purchase your stock and equipment and maybe pay staff. You will also have other outside expenses such as advertising, which can be substantial.
Risk is the factor that kills most businesses off. Even if you’re lucky enough to get the capital to start, nearly 90% of all small businesses fail in the first year. If yours is one of the lucky ones, you have to keep reinvesting your time and money to build up the businesses reputation. It takes time before most businesses become profitable.
Affiliate marketing involves you, working as an affiliate (a promoter) for a company. You sell either goods or services and you’re paid on how much you cause to be sold. “Cause to be sold” is an important distinction between being an affiliate and being a sales person.
In affiliate marketing there is very limited (small) costs to you, and even less of a rick. You put in the time and effort and you are rewarded accordingly.
However, running an affiliate marketing business is challenging. It isn’t a free walk in the park. It can be a passive income generator, but not without some front end work. To help those along who desire to be an affiliate marketer, but only have the minimum knowledge about it.
Another important tips. In the world of affiliate marketing there is no such thing as the perfect program or affiliate site.
Affiliate marketing is a great way to make money and work for yourself, full or part-time. The risk to you is minimal and there are small start up costs, in addition to having a computer and an Internet connection.
You can join companies like Shopify.ca or you can strike out on your own. When I started there wasn’t much choice except to strike out on your own. Although I have looked at the other “systems” out there, I remain convinced that doing it yourself give the largest rewards in the end, and much more freedom.
To become the so called Super Affiliate, you should really follow the advice of other successful affiliates. They have been through Affiliate Marketing from the ground up and know what they are talking about. One of the first pieces of advice they give is to concentrate on a niche. Don’t try to sell everything including the kitchen sink. Concentrate on one thing in the early days. Work out the best way to sell it and get going. Once you have some strategies worked out you can always expand.
You should take time to know your product and who you’re aiming it for. When you understand both well you begin to build up credibility. People will begin to trust you and what you offer. They will feel much better about giving their business over to you rather than others. This will result in higher sales revenue for you and a much stronger business.
Don’t be afraid to diversify. Start with one merchant until you get comfortable with linking and creating content, then sign up with more than one merchant. Beware of any merchant that wants you to sign up with them exclusively. By using several merchants you get much more exposure.
Keep on top of current trends in the market. Be prepared to change if you need to. The online world is continually changing. By being flexible and having a willingness to change you can make these changes work for you rather than against you. Remember, what was working last month may not be this month.
Finally, don’t give up. Most failure is because people give up way too soon. It takes time to build any business. Just keep at it. Try to do something everyday to promote your business. If you keep it up you will eventually start to see results.
If you are not yet a member of our Affiliate Marketing VIP Insider’s Club, now would be a good time to join.
Affiliate Marketing is based on revenue sharing…
Hi, my name is Chuck Camroux and online affiliate marketing is what I have done for nearly a quarter of a century. I still do it because it’s fulfilling, fun, creative and makes money.
I also teach affiliate Marketing to people who want to get in on the action. Affiliate marketing is the process of earning a commission by promoting someone else’s products. You find a product you like, promote it to others and earn a commission for each sale that you make.
Affiliates can be individuals or companies. Affiliates can earn a few hundred dollars or hundreds of thousands of dollars a month.
99% of all people who go into some form of ecommerce/income generating business online, start as Affiliate Marketers. Why? Because it’s easy and costs almost nothing to start an Affiliate Marketing business.
Your job as an affiliate marketer is to promote products with the intention of convincing potential customers of the value of the merchant’s product so your readers actually end up buying it. You could have a site like the Best Damn Fishing Gear with many many products, all related to fishing, or you could have a site that promotes one product.
You have a review blog, reviewing the merchant’s products, and promoting your blog through social sites and other methods. This Is Why I’m Broke is a great example of a highly successful affiliate blog.
Without sales, there are no commissions for affiliates, and thus there would be no affiliate marketing. How transparent the affiliate is about being an affiliate is up to the affiliate. Some are and some not so much.
I don’t recommend multiple mini-sites for a bunch of reasons. It can drive you nuts keeping them all up to date and valuable. I’ve had over 300 at the same time in the past. Crazy. Sure you make money, but the return on your investment is rarely worth it. I come from the very early days of online affiliate marketing and it was just the way I learned.
However over time I came to realize that you get the best return with one or two sites, and carefully planned products that have similar relationships. Work the site with better content, better links and you’ll do much better – plus you won’t be as stressed. It’s more fun.
Generally the consumer pays no more because they came to the product through an affiliate. The commission costs are already built into the retail price. Also, there never is a cost to you to become an affiliate of a company or product. There are affiliate networks that act as an intermediary between the affiliate and the merchant. You, the affiliate, sign up through the network (i.e. linkshare.com, commissionjunction.com, etc) to one of their merchant clients.
Affiliates receive from the merchant or the network an affiliate link with a code that identifies you, the affiliate, to the merchant so they know who to credit for the sale. The merchant may also have many helpful tools for the affiliate. Banner ads, email copy, articles, etc.
The largest affiliate merchant – by far – is Amazon. As an Amazon Associate (affiliate) you can promote any product sold by Amazon. Almost anyone can sign up to Amazon and earn commissions, although you earn a smaller commission than most, Amazon has the most sales, which usually makes up for the lower commission.
So that’s how Affiliate Marketing works. Now let’s look at how you become an Affiliate Marketer.
First you need to decide in what niche, or category you want to focus on. Over time you can change or add to this, but you need to begin with a plan. Some people have a particular expertise that is needed by most consumers at different times. Let’s say you are a plumber.
You can start a review/information blog about plumbing and you review plumbing products on your blog. You talk about small items like plumbing fittings for water or a heavy duty micro blow torch for soldering. Or you get into the bigger things like sinks, toilets, bathtubs, even swimming pools.
So you decide that’s the niche for you to explore. You don’t have to relearn the subject to talk about it because you are a plumber.
Then there’s the guy who tests new Hot Wheels cars and trucks on a Hot Wheels race track in his basement. He videos these races and has a half million subscribers. Of course, he promotes Hot Wheels. Race Grooves
Now you get yourself a domain name (the name you type into your browser), and an Internet hosting account. There are hundreds of registrars for domain names. If you don’t have a preference, try “Name Cheap” as I have found them to be good and as their name suggests at the lower end of costs. Your domain name will run about $10-$14 annually.
Once you have secured a domain name, you need to find hosting. A place on the Internet where you keep your website. Again, there are thousands, some good, some not so much.
Next you have to build a website. This is the only real techie area of affiliate marketing. Some people just hire a site builder to get one up so they can proceed with the real job of affiliate marketing. Some want to learn and do it themselves and some know how to build a site.
Next you go to Amazon and sign up as an affiliate. Later in your new venture you can expand your affiliations to include many other merchants if you wish. CAUTION. Don’t apply until you have your site is up and some content already on the site. It is never finished, and it may not be exactly the way you want it, and that’s OK. But it must exist and be able to be seen by the merchant before most will accept you as an affiliate.
The next job is to become a product promoter. A reviewer to many. We have several articles and instructions available on this site to help you in writing copy, reviews and general product articles. What you are trying to do is write something that solves problems with the products you are promoting.
Video is very important on the web. It attracts more viewers than text, generally speaking. So if you are not into video editing (even production), in this age of smartphones, you should learn to do reviews with video added.
Don’t be scared of video. Here’s a guy who has 300,000 people that watch his videos on YouTube. That’s a lot of subscribers built into his income stream.
Remember one thing. I already mentioned it, and that is if your reviews are not genuinely helpful, people will sense immediately that you’re just trying to make a quick buck. Write so that people can relate the product and hopefully your review will emphasis how the product can solve a particular problem.
Basically you’ve got yourself an affiliate business, ready to go, BUT one step is extremely important and I’ve left it to the end. Not because it isn’t important, but because you need to spend some time setting it up. This is CAPTURING EMAIL from your site visitors. Why? Because you can double your income by promoting through email. More on that here. For now though, just know that capturing email is important.
To do this you need OPTIN forms on your site. I use OPTINMONSTER, and there are free options such as Fancy Theme’s OPTIN FORMS WP Plugin. Plus you need a mail/autoresponder service. There are many good ones, I use MailChimp and “GETRESPONSE.COM”.
It’s fun and profitable, so get building!
NOW FOR THE EXCITING PART!
You’ll learn how to put up a website quickly and correctly and then how to fill it with the content that the search engines want to see so they can bring you more potential customers. You’ll learn how to join the Amazon Associates program and become an affiliate of the largest online super store in the world. You’ll learn how to duplicate this process with every affiliate program that interests you.
I wrote this course to make it simple for anyone who wants to learn and earn Affiliate Marketing, to get to it fast and start earning sooner. Written, video instructions, one-on-one coaching and a step-by-step guide is available now to all.
All sales are considered final. However, you are free to unsubscribe anytime. You will lose access to the website and the newsletters and training. You’ll receive everything stated on this page. Please read carefully before you purchase.
Google, and the other web browsers have fully implemented the Not Secure statement in the URL bar on your website. Plus in many cases, they splash a large red SITE IS NOT SECURE message which also says, STAY SAFE-BACK OUT OF THE SITE.
Your website is your front door to your business, and the place where contact info is displayed for your customers.
How many BACK AWAY THAT YOU DON’T KNOW ABOUT?
Google let us all know in September 2017 that this was coming and in January 2018 it was implemented. The implementation has now propagated the Internet and the security statements are being seen everywhere.
Here is what Google puts on your customer’s screen when they go to your UNSECURED website…
Your connection to this site is not secure.
You should not enter any sensitive information on this site (for example: passwords or credit cards) because it could be stolen by attackers. To see whether a website is safe to visit, you can check for security info about the site. Google Chrome and other browsers will alert you if you can’t visit the site safely or privately. To check a site’s security, to the left of the web address, look at the security status. You can click on the BLOCK THIS SITE by Default link as well.
A closed lock means the site is secure; an i info symbol provides information or Not Secure; An exclamation inside a triangle means the site is not secure and dangerous; a full screen NOT SECURE message (usually in red) may also be shown. You will see the closed lock and https in the URL at the top of this page. If you do not see the closed lock for your site, but you have https, it means that not everything being loaded into your website is in a secure tunnel. Your site needs some fixing.
A Security Certificate is Required. When you go to a site that uses HTTPS (connection security), the website’s server uses a certificate to prove the website’s identity to browsers.
Have you ever thought that your skills and expertise were being wasted? You apply all of your creative know how and ability for your boss and their company for very little reward. Have you ever considered taking those skills and making them work for you instead of someone else? Have you looked into your own business enterprise only to realize the capital you need is way beyond what you can raise? If you have answered yes to any of these questions then becoming an affiliate could be the answer your are looking for.
Many of us would love to start our own businesses but two things generally stop us. The first being money and the second being risk. You need a significant amount of capital to start even a small sole proprietorship. Even though financing is available there is still the risk factor. A fairly large percentage of small businesses fail in the first year. If you make it through that first year then there are still several challenges that have to be met. It could be five years before you see any real profit. Most of us cannot wait this long. We need a constant flow of money coming in to meet our daily obligations.
Becoming an affiliate can get you started on the road to independence with no risk to you. By becoming an affiliate you work to sell or increase the revenues of another company. This can be done in a variety of ways. You can work, selling a particular line of products. The head company takes care of the advertising and creation of the items; you simply work out how to sell them. You are paid for your performance. The more you sell the more you make.
You can also create an online affiliate marketing business. If you’re creative and handy at making websites then this could be the perfect opportunity for you. By allowing your site to become an affiliate site with a major search engine, you could make large amounts of profit with ad revenue. Companies such as Yahoo publisher and Google ad sense can help to get you started. They handle all of the advertising costs and placing allowing you to concentrate on bringing traffic to your site. There is no cost to you and absolutely no risk.
People who enjoy independence and flexibility in their work make good affiliates. Those that desire or need flexible working hours can gain the most from being an affiliate. You paid according to how well you perform, not on how many hours you work. You can schedule your work around other things such as families or other commitments. If you’re independent and a self starter than a career as an affiliate is perfect for you.
If you are creative, motivated and driven then possibly consider becoming an affiliate. You can run your own affiliate business from home with no cost or obligation to you. If you are good at working independently then as an affiliate you can’t go wrong. You’ll have the freedom to work as and when you please and will realize the rewards of your own hard work. Start putting your skills and creativity to work for you rather than someone else. What you receive in return will be well worth it. Consider a career as an affiliate, you nothing to loose and everything to gain.
No matter what type of email you send out, you’ll need a mailing list. The basic way to build a mailing list is by capturing name and email address information for everyone who visits your website, buys or shows interest in your product.
An email list that YOU COLLECT YOURSELF is worth its weight in gold. This can be accomplished by using a list manager on your site. List managers also provide the HTML coding for the form on the Gateway pages. A list manager collects the email addresses that are gathered with the form. Thus, your email list is collected. This might take some time so there are methods to use until you get your own email list built.
One way to build a mailing list is to do ad swaps with other list owners. The way this works is, you (as company A) have an email list that you send newsletters to and another list owner (company B) has a list they send newsletters to. Company A and Company B place ads on one another’s mailing lists. Each of you is promoting the other’s list.
You can rent or buy targeted email lists. The list you develop using your own customers’ names is called your “house list.” Of course, when you’re first starting out, your house list is likely to be skimpy. To augment it, one way to go is rent or buy a mailing list. There are two ways to buy or rent a mailing list—approaching the company you want to rent from directly or using a list broker. Any company that emails information to its customers usually has a list manager, who handles inquiries and orders for the mailing list.
Another way to build an email list is to list your newsletter in all of the ezine directories.
Tips On How To Build Your Affiliate Business Empire
1) Don’t send traffic to the vendor’s page through your affiliate link. You’ll be wasting a great opportunity. Before you send the traffic off to the vendor’s page, email capture page. then once they sign up or not (you must give them the option to not sign up), them to your affiliates page.
If you just send your traffic directly to the vendor’s page, 95+ percent of the traffic will be wasted. Worst case is you sent the traffic, but the vendor’s sales letter doesn’t make the sales, you lose both commission and the chance to get the person to buy something else. Another thing is that the vendor gets to grow the email list, but not you; even though you may earn the commission as an affiliate.
2) The next problem is how to collect the visitors’ emails? Use squeeze page!
Direct your readers to your squeeze page first before sending them to the vendor’s page, you can create a win-win situation with just this.
Squeeze page is a page to collect the name and email of the visitors. You can collect the emails of your visitors, and at the same time earn the commission from the vendor. I suggest you provide a gift in return for their email. Make sure it’s relevant to the overall offer.
3) The format of a squeeze page is simple, include an attractive headline, big red arrow and an opt-in form.
The best color choices for the headline will be dark red or black. It must be able to give a teaser of the product they may purchase later.
4) Put a big red arrow in the middle of your headline and opt-in form to lead them to fill in the form. It is important to catch the attention of the readers, the big arrow pointing to the opt-in form will lead their gaze to the opt-in form, hence increase the conversion rate. The opt-in form should have an orange or yellow button because these two colors have been tested and help to increase conversion rates.
5) After the opt-in form is completed, you redirect the traffic to the vendor’s page through your affiliate link, or you can redirect the traffic to your bonus or review page first before the vendor’s page. This way, you can build your credibility and hence keep the subscribers with you.
This is only simple steps that will help you double or triple your mailing list. First, attract and send the traffic to your squeeze page, then to the vendor’s page or your bonus or review page. It is just that simple.