What are keywords?
They are the terms used by individuals to tell the search engines what they are trying to find on the Internet. Their search queries are the keywords that must match or relate to the keywords in websites so the search engines can tell you which websites are relevant to their search.

1. The Pingdom Web Speed Test. Once you are ready for real world display, test your speed with this tool. Excellent info provided. Test each post or page, not just your overall site. [https://tools.pingdom.com/]

2. Google Page Speed Insights is another Google tool to help you make your site and pages fast loading. [https://developers.google.com/speed/pagespeed/insights/]

3. Website location speed test. Another free service where you can check your website speed test from multiple locations around the globe using real IE and Chrome browsers and at real consumer connection speeds. Lots more interesting information available. [http://www.webpagetest.org/]

4. Lighthouse is another audit for your site. It runs a series of audits against the page, and then it generates a report on how well the page did. From there, use the failing audits as indicators on how to improve the page. [https://developers.google.com/web/tools/lighthouse/]

5. GTMetrix analyzes your site’s speed and helps you make it faster. This tool gives you insight on how well your site loads and provides actionable recommendations on how to optimize it. [https://gtmetrix.com/]

6. Don’t leave home without testing how friendly your website is on a mobile/smartphone. Google’s Mobile-Friendly Test site to check. [https://search.google.com/test/mobile-friendly]

7. AMP for WordPress. With the plugin active, all posts on your site will have AMP-compatible versions, accessible by appending /amp/ to the end your post URLs. To quote Yoast, Google is pushing AMP hard, news sites and blogs basically have no choice but to implement it. Google is giving prime real estate to AMP pages in mobile search results, and if you don’t have AMP on your site, you’re not getting any of that traffic.

8. Using Amazon S3 (a great video course for newbies but of course everyone can enjoy it). Click for Amazon S3.

9. LSI Keyword Tool. With Google’s increasing focus on the context of content (since the 2013 Hummingbird & 2015 RankBrain update), it’s no doubt that Latent Semantic Indexing (LSI) is gathering more and more eyeballs in the inbound marketing & SEO world. [https://lsigraph.com/]

10. SEMRush is an excellent tool getting stats on any website including your competition. This is a paid service.

11. THEHOTH Keyword Research Tool. This isbasically a free version of the SEMRush Tool. Insert your seed keyword and you’ll get all kinds of variations plus stat info.

12. UberSuggest has been around a long time. It’s in reality a Google scraper that finds lots of great long-tail keywords.

13. KeywordTool.io is a popular suggestion tool.

14.KWFinder I have just started trying this tool, so don’t have good insight yet. Looks like it has lots of strength.

15.Answer The Public is similar to UberSugggest but you find keywords that look at the questions people search for.

16.   Ahrefs Keyword Explorer has some neat features that aren’t available on other tools.

17.Google Pagespeed Insights tells you how fast your sight loads and how to improve it. Plus there’s a lot more info on page speed, just Google, Google Page Speed.

18.Yoast WordPress Plugin when used correctly is a great tool to help optimize your website and on-page optimization. UPDATE:

19. Co-Schedule is a scheduling tool that’s full of smaller tools that you can use in your business. Take a look when you’ve got half an hour to find out what it is, and how it can help you in your business.

20. Spyfu.com. Their opening statement on their site says it all. “Download Your Competitors’ Most Profitable Keywords and Ads For Paid and Organic search.

21. Browse Nodes. If you are an Amazon affiliate, you need to know where your products are located. Here you simply click your way to the products you need, numbers that is. Great site.

22. iWriter.com. Get stuff written, or write for others. iWriter is an important site for bloggers and others.

23. Domains Bot. Here’s a great site if you are looking for a domain with specific keywords (or not). Buying or selling, this is a great site (IMO).

24. PDF 2 DOC. Don’t know about you, but I am constantly having to convert PDF files for proper editing. If you are into PLR rights this is important because not all PLR suppliers provide easily edited files. This free online PDF to DOC converter allows you to save a PDF file as an editable document in Microsoft Word DOC format, ensuring better quality than many other converters. Free too.

25. Faststone Capture Software. I use this program daily. Grab anything off your screen, including videos and save them for whatever purpose. I have used the software for about 3 years (maybe longer) and not once have I had a problem with it. Worth every dime. Was around $20, and I don’t think it’s gone up.

26. Schema markup is a very important ‘tool’ for every blogger. For sure having schema on your site improves your placement in the search results (SERPs). If you’re a WordPress user, you’re already ahead of the game because WP usually has some schema built into the themes and core code. You can check how your site is by going to Googles Structured Data Testing Tool.

Now, rather than code pages of your site, just use a Schema WordPress plugin. There are others too.

WP SEO Structured Data Schema
Markup (JSON-LD) structured in schema.org
All In One Schema Rich Snippets
WPSSO Schema JSON=LD Markup

27. Schema Documentation. Until using schema is second nature, here’s documentation.

28. Wordstream Free Keyword Tool. Another useful tool.

29. SpeechPad is an excellent service at a very reasonable price. You know you should be including the text of your video audio on the page to improve SEO. This service does that for you quickly. Now if you have a written document you used to do the video, you probably don’t need a third part. But if you are using video to discuss, interview or make a presentation to a crowd, then probably a transcript of the actual video is important.

30. Google Site Ownership Verification is necessary if you want to add your site to Google Search Console, which you should do for search optimization. Here are 7 different Google site verification methods courtesy Kinsta.com. 5 methods are manual and there are two WordPress plugins to help.

31. British and American English often spell the same word differently, for example: labour/labor, enthrall/enthral, or centre/center. This is a good resource for those with this issue.

Associate Press Stylebook 2018 Version32. 2018 AP Stylebook This spiral-bound book is updated each spring. The 2018 edition of The Associated Press Stylebook includes about 200 new or revised entries, with chapters covering business, fashion, food, religion and sports terms, as well as media law, news values, punctuation, social media use and a new polls and surveys chapter.

32. 2018 AP Online Stylebook Takes everything you love about the traditional Stylebook and adds digital functionality and online-only features to make it an even better resource.

33. Headline Generator This is a very useful “generator” for writers, or anyone looking for a title or bog headline. Warning, you don’t get one or two but hundreds. Play with your keywords to make it really useful.