What is Content Marketing
Content marketing is a phrase often mentioned when discussing digital marketing. It’s often used in different contexts, so it can be tough to understand. Let’s clear that up right now.
Content marketing is the use of any type of media as a tool for garnering exposure and sales for your company or organization.
The media is anything that has been created from blog posts, articles, videos, images or books. What you’re reading right now is a form of content or media. It can be in long form or very short. The overall purpose of content is to make a statement in a way that is compelling and attractive to your preferred audience.
When you’re using content for marketing purposes, you will probably want to include a call to action that encourages people to do something. It may be to click a link, make a call, sign a petition or simply share the information.
The most important thing to remember when you are using content marketing is to focus on providing value. You’re not creating a commercial. While commercials are a form of content, they’re one sided. Their purpose is solely to sell. When you use content as a marketing tool, your purpose is to educate, inform and engage people with the eventual goal of turning them into customers.
It’s not about direct sales to increase your bottom line; it’s about using information to show your readers that your company can provide value they need to enhance their lives in some way.
It’s an indirect sales method that can turn customers into consistent clients.
By sharing content, you are encouraging a form of two way communication. Not only do you want people to become customers, you want them to become an active community of clients that use your company consistently.
The reason you’ve been hearing about content marketing so much is that businesses recognize that communicating with customers is much more beneficial than communicating at customers. Advertising involves communicating at customers. You put together messages and images you think people will like and you send them their way.
There is no room for dialogue or any type of engagement with your audience. That kind of communication is no longer as effective as in years past. People are tuning out advertisements so you have to do more of it to make an impact.
People don’t tune out information. In fact, in this age of information, people are consuming it in large amounts. The 24 hour news cycle is a prime example of that. You have news networks that are on the air 24 hours a day sharing information. These networks wouldn’t be thriving if people didn’t want to know information at any given moment of the day.
If you are able to contribute to their desire for knowledge and information, you won’t be tuned out. This is why content marketing should be used by all businesses, especially ones that live in the digital space. You have the opportunity to connect with your audience in a way that is meaningful. You have the opportunity to help quench their thirst for knowledge while providing a product or service to back it up.
Discover How To Use The Power of Content Marketing To Build Your Authority, Generate New Leads And Sales. Forget Advertising That Simply Wastes Money And Time, When You Can Use Your Content To Drive New Business…
Content is king and as cliche as it sounds, it’s the way to go in this information age.
People go online for information…
To find solutions to their problems…
Whether that’s through a blog post, a podcast or a video. People are consuming more and more content and in many forms, so why not get on the band wagon?
If you want to learn about Content Marketing, check out our Content Marketing 101 eBook. Here’s what you will find in this important book:
- What is content marketing
- Why content marketing is so important
- The types of content marketing
- Curating vs creating content
- Using content to get sales leads
- Content marketing and social media
If making money online, Content Marketing is something you need to know all about. Click here to see more about our Content Marketing 101 blueprint, and keep it handy at all times.