YouTube Live broadcasts used to be exclusively used by news reporters, live sports broadcasts and pop music stars. Now it’s established into our culture. Today, Live Streams are used by all kinds of different professional groups, businesses and Internet marketers to reach more people online.
YouTube Live is the most popular video streaming platform and more people worldwide view videos on YouTube every day than anywhere else. Recent stats show that there are 4 billion daily video views on YouTube from more than a billion accounts. Those are WOW numbers.
There are only about 9% of small businesses in the U.S. and Canada that use the YouTube Live to promote their products and services. Most business owners choose Facebook and Twitter as their social media business tools, which has resulted in a huge number of competing ads on Facebook and Twitter.
If you’re a business owner – or an Internet marketer – this is the best time to venture into video marketing using YouTube Live. Video is a great way to make your company and products visible to millions of potential customers. And, if you start using YouTube Live at this early stage early, you can acquire substantial following before too many others recognize its potential.
Develop Your Skills as a Video Host in YouTube Live
Video hosting requires skills that only a few people to date are ready to tackle. But, you have set your sights to explore video content marketing, you will develop your skills. The important thing is taking the first step to live streaming.
I am a big believer that the best way to learn hosting is to watch as many live video streams as you can. Pick up the positive hosting qualities from the good videos and incorporate them into your own broadcasts. And consciously avoid duplicating mistakes by paying attention to poor qualities and mistakes and staying away from them.
The next step is to create good content. Start with a business goal, for example introducing a new product or service by highlighting its features and advantages over competitors. You can also create a broadcast to address issues customers have raised. Mine your blog site and responses to your email marketing campaigns to gather customer feedback.
Once you have planned your content, prepare a script or a short draft of the things you want to discuss. Make it short and simple for your first YouTube Live broadcast. You can prepare for longer videos once you have sufficiently honed and tested your hosting skills.
Rehearsing for Your YouTube Live Broadcasts
Live streaming requires a test broadcast. This enables you to perfect your delivery, and to address technical issues that can crop up in YouTube Live broadcasts. Use test broadcasts to iron out glitches in your encoder or YouTube channel. Test broadcasts also allow checking your microphone, camera, and other equipment used in your live streaming.
One good feature of YouTube Live is its privacy setting. You can select a few of your friends or business partners to view the test broadcasts or previews. Call this a rehearsal, which you can repeat several times until you are satisfied with the quality of the broadcast.
Rehearsals also allow you to test YouTube Live chat, and your ability to handle comments during live broadcasts. This is important so you know how well you engage with your audience, and at the same time have a full delivery of your planned content.
Run a full rehearsal in the venue where you will do the streaming, Use the same set of equipment for rehearsals and for the actual event. Do not introduce a new component, in equipment or content, which you have not tested during the test broadcast.
Remember to close all unnecessary programs and applications, including antivirus software, when you do live streaming. Live streaming, particularly your YouTube Live broadcast software, require considerable computer resources. Your computer resources must be dedicated to your broadcast, without unnecessary programs running in the background.
Choosing the Content of YouTube Live Broadcasts
When incorporating video content marketing in your business plans, map out the contents of a series of videos for your products. A single video will not make much impact in your business, in the same manner that a single blog article will not result to a large following for your website.
This means you should be prepared to host YouTube live broadcasts regularly. In fact, your video marketing campaign provides you with the best opportunities for engaging with customers. You get to interact with them in real time, and they get answers to the most pressing concerns about your products or services.
Video content marketing provides a more personal way to engage with your customers. You can setup your YouTube Live broadcasts with very little or no cost at all, except for the cost of the computer and camera setup.
Remember that you have full control on the content of your video feeds. You can talk about any topic that can be translated into video format, including simple discussions about product features or the nature of your business. You can even incorporate a story that will make your customers stay and listen to the full content of your video stream.
The Benefits of YouTube Live Streaming
In addition to the huge viewership of YouTube videos, the YouTube Live app is owned by Google. This means your video streams have better chances of ranking in Google searches. As long as you provide good content that benefits the viewers. You may think that if you own a small business, the huge potential exposure of your company and brand may not count for much. However, you are thinking of now and not the future. Everything that you invest in your business now, including your first attempts at video hosting, has positive impacts on your business.
You can share YouTube Live streams across various social media platforms. When the stream is over, YouTube Live keeps the event archived for up to 12 hours in the Video Manager. You can create a local archive for your broadcasts, and edit them using the YouTube Video Editor.
YouTube Live events, or the edited version, can be included in regular YouTube video uploads. You can make it available to all YouTube viewers, or for the selected viewers based on the configured privacy settings.
The opportunities with YouTube Live are enormous and I encourage you to explore this app. To learn how to use it, check out our video training course. 20 short how-to videos and other material to get you up and running quickly. Here’s a sample video…